Brand New Year, Brand New Brand!

HAPPY 2019! And in this new year, after 20 plus years of creating tangible memories for so many beautiful beings (starting with my baby, Hōkūliʻi Images), Iʻm so blessed to be here continuously growing, transforming and evolving. So it would be perfect that I launch a shiny new logo to go with my new chapter in my photography – Da Photo Chick.

Without further adieu, I share with you….


TA-DAAAAHHHH!!! I hope it makes you smile as much as it makes me smile. If you know me, then you know what this is all about. If you donʻt know me, then perhaps youʻll WANT to know what this is all about!  LOL!

What may seem like a simple logo to you has so much kaona, messaging behind it which Iʻd love to share with you:

Firstly, I want to thank my wonderful baby sister and first best friend, Daisy Camarillo Freitas, who has been my first and biggest support in every endeavor I have taken. We grew up together so she truly knows me.

Ger and Daiz as keikis

Thanks to her for giving me the idea of using a stick figure to represent me. At first, it was just going to be a camera however, having a stick figure represents several things I love: cartoons, childhood and simplicity.  I seriously think I was, in several past lives, a cartoon character. Iʻve actually been told this as well. So this would make complete sense!


Secondly, the camera with the heart…the camera, for me, happens to be a TOOL that I use to capture the joy and love of sentient beings. This also includes animals, plants, nature….all of it. What really is the most important thing for me is THE HEART. I am all about connecting with whomever or whatever I am photographing. Anyone can press the shutter on a camera. What makes the experience of shooting together is truly our connection with one another. So that HEART in the lens is my TRUTH!

Thirdly, check out my rockstar baseball cap! Iʻm usually wearing or shooting with a lid. Some of my favorite lids are from the Route 99 Hawaiʻi collection.

I chose the color violet/purple which represents the Crown Chakra. I am constantly guided by Spirit/The Universe/God…whatever you call your Higher Power that is who I am guided by. The gradient you see in the cap, which looks like a funnel, is accepting that guidance openly and happily. I co-create with Spirit. And I wanted to be sure that is honored as it is extremely important to me.

Fourthly, see the sweet violet butterfly? For those who know me, Iʻm also known as a “fairy.” The color, again, is honoring the Divine, the butterfly is in honor of the fairy realm and also for transformation. It sits joyfully on the letter “I” for “I AM…”

These are the four main kaona/messages that are in my logo, that mean the world to me. I hope that when you see my brand that it brings you JOY, makes your heart smile and if you donʻt know me, will want to connect with me as I sure would love to connect with you!

Mahalo, for welcoming 2019 with me. And for my friends and family who have been on this journey with me for over 20 years, THANK YOU! Great things cannot happen alone…MAHALO for being the great things in my life!

Walking with frenz


  One thought on “Brand New Year, Brand New Brand!

  1. Daisy
    February 8, 2019 at 5:05 pm

    Loooove your new logo sis!!! Congratulations on this new and amazing journey as Da Photo Chick!!!


  2. Sloane Ketcham
    February 8, 2019 at 6:52 pm

    Yaaaaassss!!!! This email brings me sooo much JOY!!! I love you!!!


    Liked by 1 person

  3. February 9, 2019 at 12:41 pm

    This post exemplifies what the name implies; joy. Being in it and leading with it in all of your endeavors.


  4. January Liddell
    February 9, 2019 at 8:06 pm

    I feel as if you’re here with me. I love you! You speak from the ❤️ Always!!! I am loving your blog💕 And being a part of this journey with you, Radiant Fairy JG Sister! Great job on the logo and this beautiful space. Catch you on Marco Polo or FaceTime! Love love love you 😘💕


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